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A Small Sample of an MLS Description

A+Most MLS agents will write what they have written before, regular descriptions with no imagery or lure for the home buyer. Regular descriptions like this one actually taken from a listing other than ours in Pleasanton read something like...

If this were your home for sale with Jeff Pereyda at Coldwell Banker, we would give it some more imagery and sensory detail. Naturally, we will not be able to put all in the MLS description, but we would choose the best to place it in the MLS description. But your ads will have the whole write up. It would read like this...

This Shae built home is just 10 years old and still looks and feels new. It has dual pane OEM arched windows with a rust exterior tile trim on the bottom sill, truly spanish. The roof is a spanish tile roof that is a rich cinnamon brown. The exterior is a popular light adobe clay colored stucco with a custom chocolate accent for all the trim.

The home displays a like new top-of-the-line gas stove as soon as you walk in the kitchen that will certainly impress the chef in the house. The counters that surround the stove are a light poppy jasper granite that gives a slight contemporary edge to the spanish theme of the subdivision.

The bathroom shower stalls and dual under mounted sinks in the vanity have an adobe colored marble to match. The second bedroom measures 12 X 12 which is rare for a second bedroom to be so big compared to the usual 10 X 10 bedrooms you may have seen already. The extra 2 feet give it an extra 44 square feet! That's a difference you will definitely enjoy.

This Pleasanaston spanish style home also boasts a cinnamon travertine tile entry with a vaulted ceiling that flows onto top-of-the-line professionally installed top-end Pergo floor that glows in a mid toned teakwood with honey colored highlights.

Your new Pleasanton home is well lit throughout the day to enhance the already open and flowing feeling throughout the entire floor plan, but day or night, its 2X6 insulated walls make it both quiet and comfortable for all to enjoy. Its warm, flowing floor plan is perfectly complemented by a beautiful used-adobe brick fireplace to add just a touch of a provincial look and feel with its simple spanish farm style mantle with cast iron accents.

This popular Pleasanton neighborhood has wide streets with slow residential flow of traffic and mature trees on each side. The neighborhood is safe and very popular because the schools are top-rated and this particular lot backs right up to beautifully kept parks and trails. It's like having lots of land ready for you to use as your own for parties and get togethers. It's also in close proximity to public transportation and close but not too close to 580 and 680 as well as BART

Ask your real estate agent to arrange a showing today.

Were you able to "see" the difference? Almost all home buyers are on the Internet. They read every word in the description and words are a very powerful thing.

We do custom write ups like this for all our homes for sale. The full write up is then placed on every ad we create for you.

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